Internet Marketing Services
5.0 Rating on GoogleHow the map behaves
Google describes local results as a mix of relevance, distance and prominence, and Broward County, with 1,203 square miles of land and 24 cities, makes distance the factor owners underestimate. The same search from Weston at the Everglades edge and from Las Olas near the beach returns different businesses because the person searching is standing somewhere different. A profile in Pompano Beach does not stand in for one in Pembroke Pines.
The numbers above explain why: 73.8 percent of workers drive alone and 18.9 percent of commutes run 45 minutes or more, so many searches happen in the car, at a light or just after leaving a parking lot. People also move around Broward County for work, beaches and airport trips, which is why a profile near I-95 can be seen by people from several cities.
Prominence comes from reviews, mentions and links people trust. In Broward County, Florida, it often grows from the specific places a business is part of: a chamber in Pembroke Pines, a charity in Plantation, a marina group in Dania Beach. Those are details a profile and a website can state accurately.
Four setups
Verify the real address, choose the primary category with care, show accurate hours (including storm closures), add photos of the entrance and parking, and say where customers park, since most of the county is driven rather than walked.
Hide the street address if Google allows it, list the cities you actually serve and publish a page for each on your site. A plumber who really works Plantation, Davie and Sunrise should say those three, not all of Broward.
Each staffed branch gets its own profile, page, photos and review requests, with a phone path that lets callers reach the nearest location. Do not create profiles for cities where nobody works.
Restaurants, tours, rentals and shops near the beaches, Port Everglades and the Hollywood to Hallandale stretch should post seasonal hours, list languages staff truly speak, including French for Canadian winter visitors, and keep holiday hours current.
Roads and routes
| Route | What to know |
|---|---|
| I-95 | Runs roughly 24 miles through Broward from the Hallandale Beach and Pembroke Park line to Hillsboro Boulevard at the Palm Beach County line. Express toll lanes run from Miami to about Broward Boulevard, with variable pricing. The I-595 interchange at exit 26 serves the airport and Port Everglades. |
| I-595 | A 12.86 mile spur from the Sawgrass interchange with I-75 in Sunrise east to US-1 near the airport and Port Everglades, passing Davie, Plantation and Fort Lauderdale. Reversible express lanes added in 2014 operate with tolls. It is the main east to west link across the county. |
| I-75 and Alligator Alley | Runs along Weston's eastern edge and, as Alligator Alley, its northern edge toward the Gulf coast. It meets I-595 and SR 869 at the Sawgrass interchange in Sunrise. |
| Florida's Turnpike | Forms the eastern boundary of the original Pembroke Pines and connects with I-595. East of the Turnpike the Sawgrass Expressway becomes a boulevard, SW 10th Street, into Deerfield Beach. |
| Sawgrass Expressway (SR 869) | A 24 mile road from the I-75 and I-595 junction in Sunrise through Tamarac, Coral Springs, the Parkland border, Coconut Creek and Deerfield Beach, a bypass of Fort Lauderdale. The Everglades lie west of its first 12 miles, and the Sunrise Boulevard interchange reaches Sawgrass Mills. Western 21 miles are tolled. |
| US-1 (Federal Highway) and A1A | US-1 passes under a runway at the airport and serves the airport and Port Everglades, and runs north to south on the coastal side, including the Hollywood to Hallandale stretch called Little Quebec. A1A is the beach route, ending Las Olas Boulevard on Fort Lauderdale Beach and passing Pompano Beach. |
| Brightline | The Fort Lauderdale station at NW 2nd Avenue opened January 13, 2018 and connects to the Sun Trolley and Broward County Transit. Trains run Miami to Orlando in about 3.5 hours with hourly service, and a shuttle bus runs from the station to the airport. |
| Tri-Rail | An 80 mile commuter line with 19 stations across Palm Beach, Broward and Miami-Dade counties. Broward stations are Hollywood, Sheridan Street, Fort Lauderdale Airport, Fort Lauderdale, Cypress Creek, Pompano Beach and Deerfield Beach. It carried 4,924,100 riders in 2025. |
Setup order
Make sure the profile belongs to your business and that the name, address and phone match what is on the sign and the website.
One primary category and the real secondary ones, with each service written in the words customers use, not a generic list.
Name the cities you serve, add holiday and storm hours, and keep them current through hurricane season and boat show week.
Real photos of the place, the work and the team, and short posts when something changes, such as a new service or a seasonal offer.
A simple way for every real customer to leave a review, and a habit of answering each one. Never buy reviews or hold them back.
Match the same details across the directories and data sources that Maps draws on, so the map and the website agree.
Landmarks
| Place | Kind | Why it matters for geography |
|---|---|---|
| Fort Lauderdale-Hollywood International Airport | airport | Second busiest commercial airport of the Miami area, with 32.2 million passengers in 2025. It borders Fort Lauderdale, Hollywood and Dania Beach, so hotel, rental and ride searches name it rather than a city. |
| Port Everglades | port | A cruise, container and petroleum port with 44 berths and a Coast Guard base, and about 4.77 million cruise passengers in fiscal year 2025. |
| Broward Health Medical Center | hospital | The Fort Lauderdale flagship of the public Broward Health system and a Level I trauma center, with Salah Foundation Children's Hospital inside it. |
| Broward Health North | hospital | In Deerfield Beach, an adult Level II trauma center and a landmark people use for the north county. |
| Nova Southeastern University | university | Based in Davie, so student and campus-adjacent searches in the west county use its name. |
| Broward College | university | The county state college, a reference point for student housing, tutoring and services in Miramar and across the county. |
| Broward County Convention Center | venue | Hosts seminars and panels for the Fort Lauderdale International Boat Show, which makes it a reference point in October and November. |
Pricing
Questions
Not always. A business that visits customers can run a service-area profile without showing its address, as long as Google allows it for that business type. A business that welcomes customers needs a real, staffed address. Either way, the profile should match your website and agree with your other listings, because mismatched details weaken trust.
Reviews attach to the profile, not to a city. Ask every real customer, invite them to mention the service and the place if they like, and reply to each one. Over time the reviews and the city pages on your site tell Google and customers where you actually work, and reply tone matters as much as the star rating.
Be careful with the address. The airport is in unincorporated Broward, bordered by Fort Lauderdale, Hollywood and Dania Beach, and Port Everglades touches several cities, so a mailing city can differ from the name people use. Match the city on your profile to the official address and explain the location on your site in plain words.
Yes. Update hours and add a short post about closures or emergency service when a storm is forecast, then return to normal hours as soon as you reopen. Hurricane season runs June 1 to November 30, so we plan these updates ahead of time and keep a checklist ready for every location, which saves scrambling when a storm appears.
They can if the profile is complete and, where staff can help, lists the languages you speak. Visitors cluster along US-1 in Hollywood and Hallandale Beach from October to April, so posting seasonal hours and a short note in French for that stretch is a useful, honest step. We do not promise any visitor will call.
Business Profile work, citations and review management are part of every Organic Growth plan: $1,495 a month for Silver (no website), $2,495 for Gold with a managed website and $3,495 for Platinum. There is no setup fee and no contract, and the plan can move up or down month to month as your cities change.
It helps, but a site gives your reviews and services somewhere to land. A short page for each city you serve makes the profile more credible, and it lets customers check hours, services and directions before they call. A profile with no site also leaves you with no place to explain what you do in each city.
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Get in Touch
Tell us where your customers are and whether you have a counter, a truck or several branches, and we will map out the profile setup. Call 610-825-4363 or email hello@getphound.com.