City guides with facts
A page for Coral Springs, Pompano Beach or Weston that holds real details: the areas covered, the routes in, projects done there and answers to that city's common questions.
A calendar set by the weather and the water 
5.0 Rating on Google
Broward County Content Marketing Timed to Storm Season, Tides and Boat Show Week
Broward customers search differently in the wet months, the king tide weeks, the week of the October boat show and the winter visitor season. GetPhound is an online marketing company, and our content marketing for businesses in Broward County plans pages, posts and answers around that calendar and around the names people actually use for places in Fort Lauderdale and the cities around it.
5.0 Rating on GoogleWhy the content year starts in May
Water Sets the Calendar Here, Not Four Seasons
Most of the country plans content around four seasons. Broward County plans it around water. Hurricane season runs from June 1 to November 30, with major storms most likely in September and October, and Broward County has memory to match: Wilma in 2005 was the most damaging storm since 1950, and Irma in 2017 was another direct hit on Fort Lauderdale. A roofer, an insurance agent, a restoration company or an air-conditioning contractor who waits until a storm is named writes after the searches have peaked.
The wet season normally brings roughly 7 to 9 inches of rain a month from June through September, against about 2 to 4 inches in winter, and in April 2023 about 25.9 inches fell in two days around the airport. Drainage, pumps, seawalls and flood insurance are everyday topics here, not rare ones. Good content for a Broward County business is written in May for the questions of June, in August for the questions of September, and after each storm season for the questions of spring.
That is the thinking behind Broward County content marketing: a calendar that follows the county's actual conditions, written for Broward County businesses that serve many cities and want each page to carry real facts. It also feeds the rest of the work, because good pages become the material that SEO, Google Business Profile posts and AI search work draw from.
Patterns to write around
The Broward Calendar in Six Recurring Patterns
These are the recurring patterns in Broward County's calendar. Each one changes what people search for, so each one gives a plan something concrete to write.
| Pattern | When | What it calls for |
|---|---|---|
| Hurricane season | June 1 to November 30, with the peak in September and October | Preparation checklists in May, what-to-do-next pages in season, accurate hours and service notices |
| Wet-season rain and flooding | June through September | Drainage, roof, pump and cleanup answers, and pages that name the Fort Lauderdale areas that flood, such as the Southeast Isles and Victoria Park |
| King tides | Usually September through November, a few days at a time | Short notices about access and parking, and tide-aware pages for waterfront and marine businesses |
| Fort Lauderdale International Boat Show | Late October into early November | Event-week pages with directions, parking and hours for marine services, rentals, hotels and restaurants |
| Winter visitor season | October through April, heaviest along US-1 in Hollywood and Hallandale Beach | Seasonal offers, longer hours and language options for restaurants, salons, dentists and shops |
| Cruise and airport traffic | Year round | Before-and-after-trip pages for businesses near Port Everglades and the airport: transport, lodging and dining |
Who is reading
Who Reads the Content: Age, Language and Housing, Next to the Typical Florida County
Age, language and whether a household rents all change which question a reader types and how a page should answer it. These are Census survey estimates.
| What is measured | Broward County | Median Florida county | Median U.S. county |
|---|---|---|---|
| Median age in years | 41 | 42.9 | 41.4 |
| Residents aged 65 and up | 17.3 percent | 20.7 percent | 19.4 percent |
| Residents who speak Spanish at home | 27.6 percent | 6.9 percent | 2.9 percent |
| Residents born outside the U.S. | 35.4 percent | 7.9 percent | 2.7 percent |
| Households that rent | 37.2 percent | 24.8 percent | 26.1 percent |
Source: Census ACS 5-year estimates for 2018 to 2022. The median county is the middle county when all are sorted by the figure.
Pieces
Four Kinds of Pieces in a Monthly Plan
Seasonal checklists
Storm preparation, king tide notices, winter guest readiness and event-week pages, published before people need them and refreshed each year.
Answers to real questions
Pages and posts built from the questions customers ask on calls, written plainly so search engines and AI assistants can quote them.
Proof and projects
Photos, short write-ups and reviews tied to a city and a job, so a reader in Davie sees work done in Davie.
Names and confusions
Writing With the Names People Use, and Getting the Confusing Ones Right
People in this county rarely say Broward County when they describe where they are. They say Las Olas, Fort Lauderdale Beach, Hollywood Beach, Wilton Manors or the Island City, Little Quebec, Antique Row on Federal Highway, Alligator Alley, or simply the name of their city. Content that uses those names reads as if it was written for the place, and it matches how people type into Google and into an AI assistant. It also helps to get the confusing ones right:
- Fort Lauderdale-Hollywood International Airport sits in unincorporated Broward County, not inside Fort Lauderdale or Hollywood, though it borders both and Dania Beach.
- Davie is legally a town but is one of the largest places in the county, and Southwest Ranches, Pembroke Park and Lauderdale-by-the-Sea are towns too, so a page should not guess size from a label.
- Parkland and Coral Springs are neighbors that people often mix up, so a page should say which one it means.
- Greater Fort Lauderdale and Broward describe nearly the same area for visitors, while Miami-Dade and Palm Beach are separate counties, and this plan stays inside Broward County.
- 1,962,531Residents, 2023 estimate
- 859,621Housing units
- 7.8 percentHomes held for seasonal use
- 11 percentWorkers who work from home
- 18.9 percentCommutes of 45 minutes or more
Monthly rhythm
A Monthly Rhythm for the Broward Year
February to May: prepare
Publish storm preparation checklists, roof and drainage readiness pages, generator and air-conditioning service pages, and refreshed service-area pages before the wet season starts.
June to August: answer
Write the questions of the wet months: leaks, flooding, power loss, humidity and mold, and the steps after a claim. Refresh Business Profile posts and photographs.
September to November: stay accurate
Publish storm and king tide notices, current hours and access information, and the boat show week page for businesses near the water.
December to April: visitors and residents
Seasonal menus, longer hours and pages for winter residents, with language options where your staff can support them.
Every month: one evergreen piece
A city page, a proof page or an answer page, so the site keeps growing through the quiet weeks and the work compounds across Broward County.
Plans
Where Content Sits in the Plans
Every Organic Growth plan carries a monthly allotment of Strategic Content Assets: four on Silver, eight on Gold and twelve on Platinum. No setup fee and no contract.
Questions
What Broward Owners Ask Before Planning Content
How is Broward County content marketing priced?
Silver at $1,495 a month brings four Strategic Content Assets, Gold at $2,495 brings eight plus a managed website, and Platinum at $3,495 brings twelve. RankGuarantee™ landing pages are a separate $495 a month. None of it has a setup fee or a contract.
Should a business outside the storm trades still write about hurricane season?
As an angle, yes, but not as an obsession. A dentist can post hours and emergency contact information, a restaurant can post reopening notices and a salon can post closure plans. The point is to be accurate when people search, because a quiet notice earns trust that a sales page cannot.
Does content help when most customers find me on Google Maps?
Yes. The Business Profile is the front door, but the pages it links to, the reviews it shows and the questions it answers decide who calls. City pages, project write-ups and plain answers give Maps and AI assistants across Broward County, Florida more to work with, and they give a visitor a reason to stay.
How do I write about a city without sounding generic?
Use facts that only apply to that city: the roads in, the neighborhoods you work in, a project you finished there, a question customers there ask. A page that could be copied to another city with the name changed is not ready. If you cannot add something true, leave the page out for now.
What about Canadian visitors, given the drop in flights?
Canadian flights to the airport have fallen since April 2025, about 7 percent for 2025 and nearly 9 percent in early 2026, so a plan for visitor-facing businesses in Broward County should not assume last winter repeats. We keep seasonal content useful to residents too, so a page keeps working if the visitor mix shifts.
Should Hollywood Beach and Pompano Beach get the same page?
Rarely. Shared topics can live on a hub page, but each beach city deserves its own section or page with its own streets, businesses and questions. One page that tries to serve both usually serves neither well, and it makes it harder for the Business Profile to link to the right answer.
Will AI assistants quote my content?
No one can promise a mention. What we can do is publish clear, factual pages with accurate business details, consistent citations and direct answers to the questions people ask, which is what assistants draw on. This is GEO work, which is a different thing from ChatGPT ads, an early channel we only try in small, measured amounts.
How do you decide what to write after a storm or a flood?
We listen to the calls and messages your team receives and look at what people searched in the weeks after. Those questions become the next pages: what to do first, what is covered, how to book work. We keep the tone practical and avoid claiming more than your business can do.
Explore more
Other Services That Share the Calendar
Start Here
- Search Engine OptimizationCity pages, Business Profiles and technical fixes planned for a county of 24 cities, plus how to choose an SEO company.
- Digital MarketingA plan that starts with the cities a business serves and the order of work for three kinds of company.
- Online MarketingAn inventory of the website, listings, reviews, social profiles, email and tracking a Broward business already has.
- HomeSearch-first marketing planned city by city across the county, with paid ads, social and the website behind it.
Get Found in Search
Paid Advertising
- Google Ads ManagementSearch ads set up by city group and phone-call trade, paced against storms, tides and the visitor calendar.
- PPC ManagementWhen paid clicks beat waiting for organic results, and how to spread a budget across search and social platforms.
- Meta Ads (Facebook and Instagram)Audiences by age, household and city, offers tied to local events, and an honest look at what Meta Ads can and cannot do.
Website and Content
- Lead GenerationCalls, texts and form requests from your own search results, Maps listing, ads and website, planned city by city and never bought as a list.
- Website DesignOne fast, mobile-first website with a page for each city and service you cover, built for search and for the customer holding a phone.
- Content Marketing (you are here)City pages, answers and seasonal posts planned around storm season, king tides, boat show week and the winter visitor months.
Around the County
- Marketing by AreaFourteen market areas from the beach to the Everglades edge, the roads that join them and a sensible order for covering them.
- Local Business LandscapeFifteen trades counted by Census employer locations: how crowded each is, how large the businesses run and how the count has moved since 2017.
Get in Touch
Plan a Year of Content That Follows the Calendar
Tell us your trade and the cities you serve, and we will draft the first three months of topics around the storm season, the tides and the visitor calendar. Call 610-825-4363 or email hello@getphound.com.