Crowded professionals
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Employer locations, counted 
5.0 Rating on Google
Broward County Business Landscape: What 67,274 Employer Locations Say About Competition
Before choosing a channel, it helps to know how many businesses in your trade share Broward County's customers. This Broward County business landscape comes from GetPhound, an online marketing company, and it reads the Census count of employer locations the way an owner needs it read: how crowded each trade is, how large its businesses run and which way the count has moved since 2017.
5.0 Rating on Google- 67,274Employer locations (2022)
- 749,126Paid employees at those locations
- 1,962,531Estimated residents, 2023
- +0.9 percentGrowth, 2020 to 2023 estimates
- 859,621Homes and apartments counted
How to read it
Reading an Employer Count the Way a Marketer Does
The figures below are drawn from the Census County Business Patterns for 2022, set against the 2017 count. Each one is an employer location, meaning a place of business with at least one paid employee. A chain with ten offices counts as ten, and a sole proprietor with no employees does not count at all, so real competition across Broward County is larger than the table suggests, especially for contractors, salons and real estate.
Two columns matter most. The first is locations per 10,000 residents compared with the typical county, which is the median among counties with 20,000 or more residents nationwide. A figure of 4.4 times means Broward County has 4.4 times as many locations per resident as the typical county. The second is the share of locations with fewer than ten staff, because it shows whether you compete against a few large firms or a crowd of small ones. Together they tell you how hard it is to stand out in search and what you need to say once you do. This is the same reading we use to match SEO, Google Ads and lead generation to a trade.
The trade table
The Trade Table: Locations, Crowding, Staff Size and Change Since 2017
Fifteen trades that depend on Broward County customers, counted in the same way, so you can find your row and read across.
| Trade | Employer locations | Locations per 10,000 residents | Multiple of the typical county | Share with fewer than 10 staff | Locations with 20 or more staff | Change from 2017 |
|---|---|---|---|---|---|---|
| Residential remodelers | 862 | 4.4 | 1.4 times | 95 of 100 | 16 | +49.4 percent |
| Roofing contractors | 199 | 1 | 1.2 times | 71 of 100 | 31 | +44.2 percent |
| Electrical contractors | 668 | 3.4 | 1.5 times | 83 of 100 | 72 | +11.7 percent |
| Plumbing, heating and air-conditioning contractors | 844 | 4.3 | 1.3 times | 80 of 100 | 86 | +11.6 percent |
| Insurance agencies and brokerages | 1,340 | 6.8 | 1.9 times | 91 of 100 | 56 | +17.4 percent |
| Real estate agents and brokers | 2,025 | 10.3 | 3.7 times | 98 of 100 | 18 | +24.9 percent |
| Law offices | 2,517 | 12.8 | 4.4 times | 90 of 100 | 118 | +4.1 percent |
| Accounting and CPA firms | 714 | 3.6 | 2.7 times | 92 of 100 | 21 | +4.8 percent |
| Janitorial services | 640 | 3.3 | 1.9 times | 86 of 100 | 59 | +18.7 percent |
| Landscaping services | 648 | 3.3 | 1 times | 88 of 100 | 37 | +4.2 percent |
| Physicians offices | 1,859 | 9.5 | 2.3 times | 78 of 100 | 193 | -5.4 percent |
| Dentists | 1,104 | 5.6 | 2 times | 81 of 100 | 38 | +10.6 percent |
| Full-service restaurants | 1,699 | 8.7 | 1.3 times | 49 of 100 | 586 | +8.4 percent |
| General automotive repair | 506 | 2.6 | 1 times | 93 of 100 | 8 | -1.4 percent |
| Beauty salons | 768 | 3.9 | 2.1 times | 94 of 100 | 9 | +9.6 percent |
Source: Census County Business Patterns, 2022 against 2017. Only employer locations are counted, so sole proprietors are left out. The typical county is the median county with 20,000 or more residents.
The crowded group
Professional Services and Personal Care Run Well Above the Typical County
In Broward County, law offices lead, with 2,517 locations and 12.8 per 10,000 residents, 4.4 times the typical county, and 118 locations with 20 or more staff. Real estate agents and brokers follow at 2,025 locations and 3.7 times, and 98 of every 100 have fewer than ten staff, so it is almost entirely a crowd of small offices that grew 24.9 percent since 2017. Accounting and CPA firms run 2.7 times the typical county. Physician offices count 1,859 locations at 2.3 times, dentists 1,104 at 2.0 times and beauty salons 768 at 2.1 times.
For these trades a general page about the whole county rarely competes. The winning move is narrow: a specialty or a service in a named city, written with real detail and backed by reviews that mention the city. Insurance agencies and brokerages sit at 1,340 locations, 1.9 times the typical county, and grew 17.4 percent, so they sit between the crowded group and the steady one. In every case the same rule holds, which is that a business that says exactly what it does for a place beats one that says it serves everyone.
Four groups
Four Groups of Trades and the Marketing Each One Calls For
Crowded health and beauty
Physician offices run 2.3 times the typical county and dentists 2.0 times. Business Profile quality, review volume and clear service pages carry a lot, and Meta Ads (Facebook and Instagram) fit offers and openings.
Fast-growing home trades
Remodelers grew 49.4 percent since 2017 and roofing 44.2 percent, with electrical up 11.7 percent and plumbing, heating and air conditioning up 11.6 percent. New competitors arrive every year, so city pages and Google Ads are worth building before the rest catch up.
Steady and thin
Landscaping and general automotive repair sit close to the typical county, so a clear local page can stand out sooner. Full-service restaurants count 1,699 locations and 586 of them have 20 or more staff, so many are chains or large operators and a small independent competes on place and photographs.
Building
Residential Building Permits, Year by Year, in Broward County
Permits show how much new construction in Broward County feeds the trades that sell to new owners: remodelers, electricians, plumbers, insurance agents and landscapers.
| Calendar year | Homes authorized by permit |
|---|---|
| 2021 | 4,069 |
| 2022 | 2,326 |
| 2023 | 3,047 |
| 2024 | 1,655 |
| 2025 | 2,809 |
Source: Census Building Permits Survey, privately owned housing units authorized by building permit.
Reading the permits
What a Few Thousand New Homes Mean on a Base of 859,621
Permits swing from 4,069 new residential units in 2021 to 1,655 in 2024 and 2,809 in 2025, which is a few thousand new homes a year in Broward County, Florida, which already has 859,621 housing units. That reading suggests the county is mostly built out. Growth comes from older homes being renovated, roofed and sold, not from a flood of new buildings, which fits the fast growth in remodelers and roofing locations. These permits are a Census count, not a forecast, and they do not tell you your own busy season.
For a business, the practical result is that existing homeowners and landlords, not only new buyers, are the market. A remodeler, a roofer or an electrician serving a Broward County city usually earns work from searches about repairs, replacements and upgrades, and those searches appear as homes age and storms test them. Pages and listings should be written for that customer.
What customers can spend
Income, Home Value and Rent in Broward County, Next to the Typical Florida County
These Census survey estimates (2018 to 2022) show the customer behind the counts: higher home values and rents than the typical Florida county and a larger share of renters, which shapes what each trade can charge and how people shop.
| What is measured | Broward County | Median Florida county | Median U.S. county |
|---|---|---|---|
| Household income, middle value | $70,331 | $62,164 | $60,522 |
| Home value, middle value | $348,600 | $233,600 | $159,500 |
| Monthly rent, middle value | $1,683 | $1,170 | $818 |
| Households that rent | 37.2 percent | 24.8 percent | 26.1 percent |
| Adults with a four-year degree | 34.9 percent | 25 percent | 21.1 percent |
Source: Census ACS 5-year estimates for 2018 to 2022. The median county is the middle county when all are sorted by the figure.
First moves
Starting Points by Kind of Business
Match your own row to a first move. These are starting points, and the plan changes as your calls and bookings show what works.
| If you are in | Your row says | A sensible first move |
|---|---|---|
| A crowded professional trade (law, real estate, accounting, insurance) | Thousands of small locations and a count well above the typical county | Pick one specialty and two or three cities, build pages and reviews for each, and add Google Ads only for high-value matters |
| Health and beauty (physician offices, dentists, salons) | Crowded, with the physician count down 5.4 percent since 2017 | Strengthen the Business Profile and review flow first, then add service pages by city |
| A fast-growing home trade (remodeling, roofing, electrical, plumbing and HVAC) | More locations every year and many small firms | Build city and service pages now, run Google Ads for urgent work and track calls by city |
| A steady trade (landscaping, auto repair) | Near the typical county, with small firms and slow change | Local pages and the Business Profile can stand out quickly; keep the basics accurate and active |
| A restaurant or visitor business | Large operators carry many of the staff | Use photographs, events and the visitor calendar, and treat the Maps listing as your front door |
Questions
What Owners Ask When They Read the Trade Table
What does it cost to use the Broward County business landscape in your plan?
Reading the table is part of the monthly work in every plan. RankGuarantee™ costs $495 a month for 25 landing pages. Organic Growth runs $1,495 on Silver, $2,495 on Gold and $3,495 on Platinum, and managed ads cost $895, $1,595 or $2,295 for one, two or three platforms, plus ad spend. No setup fee and no contract.
What survey years are behind these counts, and are any of them live?
Behind the table are the Census County Business Patterns (2022 and 2017 counts), the American Community Survey for 2018 to 2022, the 2023 population estimates and the Building Permits Survey. All of these are survey years and none is live, so read them for shape and direction rather than today's exact total.
With law offices at 4.4 times the typical county, should a small firm still invest in search?
Yes, but it should search narrowly. A firm that competes for all of Broward County against 2,517 locations will struggle. A firm that owns a specialty in two or three named cities, with reviews and clear pages, gives people a reason to call, and local search still sends the strongest inquiries.
Why did physician offices fall while the county kept growing?
The table cannot say why. Employer locations can fall when practices combine into fewer sites, so the count shows locations and not patients or doctors. If your office is among them, the practical point is that a patient may have fewer nearby choices than before, which makes a complete profile and good reviews matter more.
Do businesses with no employees show up in these counts?
No. These are employer locations only, so businesses with no paid employees are not counted. In trades such as contractors, real estate and salons, the true number of competitors is larger than the table. Treat the counts as a floor.
Remodelers and roofers grew the fastest. Does that mean there is no room for another?
Room depends on what you do and where. Growth of 49.4 percent for remodelers and 44.2 percent for roofing locations means more competition, but the 95 of 100 remodelers with fewer than ten staff are mostly small. A clear specialty, strong city pages and reviews still stand out.
Which table row should I use if my trade is missing?
Tell us your trade and we will look at the Census codes closest to it and compare it with what we know from search and Maps. The fifteen are the trades that most often ask us for help, not a limit on who we work with.
Do permits tell me when my busy season starts?
No. Permits are annual counts of authorized homes. Your busy season depends on storm season, the visitor calendar, tax and insurance dates and your own customers. We read your calls and bookings by month to set the calendar, and use permits only to judge how much new construction feeds your trade.
Explore more
Choose a Service Once You Know Your Trade
Start Here
- Search Engine OptimizationCity pages, Business Profiles and technical fixes planned for a county of 24 cities, plus how to choose an SEO company.
- Digital MarketingA plan that starts with the cities a business serves and the order of work for three kinds of company.
- Online MarketingAn inventory of the website, listings, reviews, social profiles, email and tracking a Broward business already has.
- HomeSearch-first marketing planned city by city across the county, with paid ads, social and the website behind it.
Get Found in Search
Paid Advertising
- Google Ads ManagementSearch ads set up by city group and phone-call trade, paced against storms, tides and the visitor calendar.
- PPC ManagementWhen paid clicks beat waiting for organic results, and how to spread a budget across search and social platforms.
- Meta Ads (Facebook and Instagram)Audiences by age, household and city, offers tied to local events, and an honest look at what Meta Ads can and cannot do.
Website and Content
- Lead GenerationCalls, texts and form requests from your own search results, Maps listing, ads and website, planned city by city and never bought as a list.
- Website DesignOne fast, mobile-first website with a page for each city and service you cover, built for search and for the customer holding a phone.
- Content MarketingCity pages, answers and seasonal posts planned around storm season, king tides, boat show week and the winter visitor months.
Around the County
- Marketing by AreaFourteen market areas from the beach to the Everglades edge, the roads that join them and a sensible order for covering them.
- Local Business Landscape (you are here)Fifteen trades counted by Census employer locations: how crowded each is, how large the businesses run and how the count has moved since 2017.
Get in Touch
Where Does Your Trade Sit in These Counts?
Send us your trade and the cities you work in, and we will show your row in the table and the channel to test first. Call 610-825-4363 or email hello@getphound.com.